Tuesday, November 29th, 2011 by Francine Maglione
ONTARIO, CANADA – For nearly a decade, Pete Karreman, owner of Omni Basement Systems, has focused on basement waterproofing in Oakville, ON, and the surrounding areas. But recently he’s had another interest: selling his home on Old Guelph Road in Dundas. Not one for conventional behavior, Karreman has decided to use a unique method for getting his house sold. He announced that he is offering $1,000 worth of free beer to whoever buys the house.
This distinctive selling method is one of Karreman’s latest creative marketing ideas. Already known for driving around town in a decked-out and decaled 1989 Nissan S-Cargo with a full-size stuffed mannequin sitting in the passenger seat, Karreman is no stranger to getting attention. He views selling his home the way he would view selling a waterproofing product to a homeowner. It’s all about letting the customer know who you are and what benefits they will receive when doing business with you.
“This is an exercise in marketing,” Karreman said. “This is about getting your name out there.”
The house has been on the market since November 12. It’s located on a half-acre of property and features a pool, hot tub, theatre room and panoramic views. It’s on the market for $419,900 and the buyer will have a choice between the free beer or $1,000 worth of free wine.
Omni Basement Systems has been drying wet basements and crawl spaces for about nine years and is located in Hamilton, ON. Omni provides foundation repair, wet crawl space repair and basement waterproofing in Oakville, Ancaster, Brantford, Burlington, Cambridge, Dundas, Fort Erie, Grimsby, Guelph, Hamilton, Kitchener, Milton, Niagara Falls, Oakville, Port Colborne, Simcoe, St. Catharines, Stoney Creek, Waterdown, Welland, and Woodstock areas. They are members of the international Basement Systems network of basement contractors and have access to the network’s 27 patented products.
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